Reminder About Marketing and Posting on Social Media
As an Evolution Travel / Archer Travel Agent, it’s crucial to follow supplier marketing and branding guidelines whenever you promote a supplier’s products. Proper usage protects both you and the agency, and ensures you maintain access to supplier promotions and commission opportunities.Examples of Marketing Guidelines to Keep in Mind:
Only use official logos and images provided by the supplier.- Avoid altering or adding text over logos in ways not approved by branding guidelines.
- Do not advertise ticket sales for Disney, FIFA, or other events if you are not an authorized to do so.
- Always disclose your affiliation when needed.
Failure to comply with supplier marketing policies can lead to warnings, suspension of privileges, or other actions from the supplier. Tip: When in doubt, check the supplier’s official marketing guidelines on their travel agent portal or reach out to your BDM or Archer Travel Media Team before posting.Let’s protect our relationships with suppliers and continue to provide professional, compliant promotions to our clients!
Tip: When in doubt, check the supplier’s official marketing guidelines on their travel agent portal or reach out to your BDM or Archer Travel Media Team before posting.Let’s protect our relationships with suppliers and continue to provide professional, compliant promotions to our clients! 